"I was determined that Erdem x H&M would be the most beautiful collection, of the most amazing materials, details, and finishes," Moralioglu says. Prices start at $29.99 for accessories and cap out at $299 for some of the collections most intricate-and probably sought-after-pieces, such as the floral gowns and tailored coats.
"This is such an open and democratic collection I hope there are pieces that will resonate in different ways for different women." "I was thinking about when we grew up in Canada, and the way my mother would wear my father’s coat over her shoulders when she drove us to school, or how my sister would wear a fleece to keep warm over a tea dress," he says. In terms of who inspired the collection, Moralioglu points to the women of his family. What would my hoodie look like? It’s really interesting for me to add hoodies into the mix, and to imagine someone wearing one with a gown and a pair of sneakers." It was so much fun designing pieces we have not created before-the hoodie is a great example. "It was great to be able to explore pieces such as bags and shoes and a complete menswear collection.
"I wanted Erdem x H&M to be an open collection that offered a wide variety of pieces," Moralioglu tells Glamour. The collection, which launches November 2, has a total of 83 pieces spanning women's wear, menswear, and accessories, which riff off some of the prints and silhouettes designer Erdem Moralioglu has become known for at his namesake brand, including dreamy florals, elegant lace, high necks, and long sleeves. From the looks of it, the fast-fashion retailer's latest pair-up, with beloved British brand Erdem, will be no different. Every H&M collaboration possesses the same few traits: a buzzy designer, a selection of limited-edition pieces that feel instantly collectible, a crazed launch, and a high probability of seeing the pieces pop up on the resale market at however-many-times the original price.
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